Friends Against Scams Campaign

Norfolk Trading Standards have launched the Friends Against Scams campaign on Friday 28th April.

Each year scams cause between £5bn and £10bn worth of detriment to UK consumers. In addition to the financial impact, scams can have a severe emotional and psychological impact on victims.
Scams often target people in vulnerable situations – the Friends Against Scams campaign aims to protect and prevent these people from becoming victims of scams by empowering communities to ‘Take a Stand Against Scams’.
Friends Against Scams is a national campaign, is open to anyone who wants to protect themselves, their neighbours or their loved ones against scams. Norfolk Trading Standards are offering free training and awareness sessions, which will provide people with the confidence and skills they need to identify and prevent scams.
Those who participate in the training will become a Friend Against Scams and we aim to have 600 Norfolk people registered as Friends Against Scams this year.
The Friends Against Scams campaign aims to:

  • Highlight the scale of the issue by encouraging communities and the nation to talk about scams
  • Change the perceptions of why people become scam victims
  • Prevent people from becoming or continuing to be a scam victim by providing better support
  • Recruit individuals and communities to join the fight against scams to make this a scam-free County

To arrange a training session or access the training online please visit